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Client: US WEST
Project: Small Business Guide
Category: Brochures & Collateral
"Your company’s phone service is more than your connection to the outside world. Planned carefully, it can be an incredible time-management tool. And one of the most powerful resources in your enterprise for sharing information."

Our approach to the US WEST Small Business Guide resulted in the company’s first-ever, clear, consolidated presentation of its various small-business offerings. We not only simplified the way the services were organized, we also gave customers new, real-world contexts that took the intimidation out of technology. Lots of “Did You Knows” and “Benefits at a Glance” helped customers quickly understand which communication tools they needed—and how those tools would help their businesses succeed. Case histories illustrated how other small enterprises used the same products to attract new clients, build loyalty, or enhance customer service.