Client: Broadstar Wind Systems
Project: Brochure
Category: Brochures & Collateral
Project: Brochure
Category: Brochures & Collateral
"The science behind the BroadStar AeroCam is brilliant in its simplicity. In the same way that an airplane wing uses the movement of air to generate a force powerful enough to raise an enormous aircraft and keep it airborne, the AeroCam captures energy from wind with incredible efficiency..."
With this inaugural brochure for BroadStar Wind Systems, 1400 Words and Paul Black Design not only helped the client launch a new product, a new brand, and a new company—we also introduced the world to a revolutionary new technology. By focusing on the relatively small footprint of the patented AeroCam turbine, we painted a vivid picture of the potential applications. Within a matter of weeks, retail giant JCPenney had signed on as a customer. 1400 Words also penned the positioning statement, Web site, and a series of video scripts as part of this successful launch.