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Client: Dallas Symphony
Project: Season Program
Category: Direct Marketing (Conventional & Web-Based)
"From the palpable sense of excitement to the impressive architecture... from the outstanding ensemble of musicians to the enthusiastic audience... from the first poignant note to the rousing standing ovations, there’s a feeling of celebration and rejuvenation that makes a night at the Meyerson an unforgettable event you’ll want to experience again and again."

Our partnership with the Dallas Symphony Orchestra began by creating a theme for the upcoming 2001/2002 season. We presented “Rejuvenate Your Soul.” They loved it, and subsequent research revealed that we articulated—to the word—the overwhelming reason why classical music aficionados and neophytes alike choose to visit the symphony. Even more impressive, our brand messaging helped reverse a three-year decline in ticket sales and revenues within the first year.