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Client: Jose Cuervo
Project: In-Store Promotion
Category: Advertising (Print & Broadcast)
"You’re only young once. But if you do it right, that’s more than enough."

When SiboneyUSA (later acquired by Publicis) was asked to promote Cuervo Gold specialty drinks to the general market, they came to 1400 Words for some intoxicatingly good point-of-sale copy. True to the Cuervo brand experience, this project turned out to be one heck of a great time—and our POS copy was subsequently applied to magazine ads, posters, and more.