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Client: Thomson Safaris
Project: Tagline & Catalog
Category: Catalogs
"How is it that our guests always feel so pampered? Is it the gossamer-soft sheets? The gourmet meals? The warm welcome at each camp? Absolutely. But what Thomson Safari travelers comment on most is the wonderful balance we strike between essential comforts and being out in the bush, sharing the landscape with the wildlife, a world away from civilization."

There are any number of photo safari companies in the world and literally dozens of them in Tanzania. But none quite like Thomson. Working with Boston-based Saltworks, a longtime creative partner, we developed a new tagline—“Our home. Your adventure.”—and a comprehensive marketing catalog that would clearly set this organization apart from its competitors and make a Thomson safari the journey of choice for international vacationers.